About Via Care
Via Care is a non-profit FQHC with a simple mission To to “support and uphold their community’s right to health by providing quality, equitable & comprehensive care”. In other words, to help create a world where healthcare is a basic human right.
In order to do so, they offer two wonderful programs: PEP (Post-Exposure Prophylaxis) and PrEP (Pre-exposure prophylaxis), health services designed for those who do not have HIV but may be at risk of contracting it.
The target audience was: sexually active adults with multiple partners, older men in dating apps, and, particularly, LGBTQ+ members (since unfortunately there are very few east L.A. LGBTQ+ focused health care providers, let alone the rest of the US).
Via Care went with us and asked us to achieve three main goals:
1) Increase their total inbound calls
2) Increase the percentage of Mexican and L.A calls
3) Generate awareness in social media
33,243 – Total inbound calls
(Calls before our services: 6,508)
30% – % of calls handled in Mexico
(% of calls before our services: 10%)
70% – % of calls handled in Los Angeles
(% of calls before our services: 68%)
48 – Appointments made through Landing page
19 – Patients enrolled made through Landing page