Case: Via Care

ABOUT VIA CARE

Via Care is a non-profit Federally Qualified Health Center (FQHC) dedicated to upholding the community’s right to health by providing quality, equitable, and comprehensive care. Located in East Los Angeles, Via Care is committed to the belief that healthcare is a basic human right. They focus on serving underserved populations, ensuring that everyone has access to the care they need, regardless of their background or circumstances.

Their problem

To support their mission, Via Care offers two critical programs: PEP (Post-Exposure Prophylaxis) and PrEP (Pre-exposure Prophylaxis), aimed at preventing HIV in at-risk populations. However, reaching their target audience—sexually active adults with multiple partners, older men using dating apps, and particularly LGBTQ+ individuals—proved challenging.

Via Care partnered with us to achieve three key objectives:

Increase Inbound Calls: They needed to drive more patient inquiries to enroll more individuals in their PEP and PrEP programs.

Expand Reach to Mexico and Los Angeles: It was crucial to increase the percentage of calls coming from Mexico and Los Angeles, two areas with high potential but low engagement.

Generate Social Media Awareness: Via Care sought to raise awareness and educate the community about these programs through targeted social media efforts.

OUR SOLUTION

To help Via Care achieve their goals, Nomad Desk implemented a comprehensive campaign strategy focused on increasing patient engagement and awareness around their PEP and PrEP programs. Our approach was multifaceted, combining digital marketing, branding, and call center support to drive results.

Targeted Campaigns

We created targeted social media and dating app campaigns aimed at sexually active adults, older men using dating apps, and the LGBTQ+ community in East Los Angeles. These campaigns were designed to raise awareness and direct potential patients to a dedicated landing page.

Branding and Design

We developed a unique logo and design identity for the campaign, ensuring that all materials were cohesive and resonated with the target audience. The branding was applied across all digital assets, including the landing page, to create a strong and recognizable presence.

Landing Page with Integrated Support

The dedicated landing page was equipped with a live chat feature and the option to call the clinic directly, providing immediate assistance and appointment scheduling. Our call center agents, trained specifically for this campaign, were ready to handle inquiries and facilitate the enrollment process.

Social Media Content Creation

In addition to paid campaigns, we generated organic content on social media to inform and attract users, further boosting engagement and driving traffic to the landing page.

The results

Total Inbound Calls

We achieved a 410% increase in total inbound calls, significantly expanding Via Care’s reach and patient engagement.

Landing Page Appointments

The number of appointments made through the landing page increased by 1,600%, showcasing the effectiveness of the digital campaign and integrated support.

Patient Enrollment

Patient enrollment through the landing page saw a 1,850% increase, underscoring the campaign’s success in converting interest into action.

Nomad Desk’s partnership with Via Care has not only increased awareness of their essential PEP and PrEP programs but also significantly enhanced patient access and engagement, contributing to their mission of supporting the community’s right to health.